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SC Johnson Expands Ingredient Transparency Program To Europe

Website includes majority 3,000 products sold in 25 countries.

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By: Christine Esposito

Editor-in-Chief

SC Johnson has expanded its global ingredient transparency program and industry-leading website whatsinsidescjohnson.com across Europe, offering consumers a comprehensive list of product ingredients for Glade, Mr Muscle, Raid, Pledge, Duck and Autan. The move makes SC Johnson the first major consumer packaged goods company to list specific fragrance ingredients for products sold in Europe, and marks an important step in the company's long-term efforts to transform ingredient transparency, t...

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